What do you think is the most important core value behind elo's success?
The world we live in is filled with uncertainties, you have to ask what you are certain about. The number one thing I’m certain about is that the future of elo is all about relationships. If you want a positive future, then you need to have positive relationships with your employees, suppliers, and customers. And if you want positive relationships, you have to focus on what holds a positive relationship together. What is that magic formula? It’s trust, which you earn through your values, such as honesty, integrity, delivering on promises, and so on.
For example, nearly 60% of our sales at Export Leftovers come from repeat business and referrals from past customers. Being customer service-oriented, friends tell friends about their experiences dealing with us which fuels our sales.
The bottom line is this: Instead of acting out of profitability, I focus on nurturing my employees and building trust with my vendors and customers. When you put trust first, the bottom line usually takes care of itself.